Setting Up an Art Fair Booth

When you do art fairs and shows, your booth becomes the external face of your business. It has to look presentable while still being portable and easy to set up/take down.

I often trade ideas with other artists about booth setup—especially tips on where we get our "stuff". I thought it would be helpful to jot down some notes on my display and tell you where everything comes from.

I'm not a fan of professional booths which look like they were made for trade shows. They look sterile and undercut the hand-made feel that you want to cultivate at an arts and crafts fair. Hand-made booths can look great, but are often difficult to put up and take down. In my opinion, the best booths fall somewhere in-between these two extremes.



An indoor art fair booth with lighting, drapes and flooring

My booth set up at an indoor event.

For indoor events I hang drapes and set up lighting using a tent frame without the canopy—super light, easy to set up and fits comfortably in the station wagon. I use a Caravan Canopy steel frame.

The grid walls are by Graphic Display Systems. I have seven panels that I use with flat bases for indoor events and standard feet for use on grass. True, there are more professional looking displays out there, but this one packs up  small and its modular design makes it really flexible.

The lights are artist's clamp lamps with PAR 38 LED bulbs. I would prefer a true full-spectrum light like you might get from a halogen bulb, but the advantage of these is that they don't get hot—in fact, you can comfortably hold the bulb while the lights are on. The wiring gets routed to a power strip in the back of the booth so I can easily flip the lights on and off.

Fun fact: every time I've increased the number of lights in my display booth, my sales have gone up.


Artists clamp lamp with PAR 39 LED bulb

You don't need to use the screw-on reflector that comes with the clamp light

The floor is Alessco "softwoods" trade show flooring. It covers the front part of the booth where the public stands (the storage area at the back is left uncovered). It makes the booth look a bit more upscale and reflects a warm light back on the artwork.


A hanging method for drapes at an art fair booth

Polyester drapes hang from lengths of electrical conduit

My booth has changed over time, especially since I started doing indoor events. Before every show I try to make small improvements and look for ways to further reduce the amount of equipment.

One such change is that I now use drapes that hang from 1/2" electrical conduit. The conduit is cut into 5' lengths and is joined with standard connectors which can be screwed together. They rest on the tent frame support bars. You can buy the conduit and fittings at most hardware stores.

I found the drapes on Amazon—nothing fancy, they're just standard polyester trade show drapes.

The one component that's truly custom is the home-made white shelving unit behind the table. I use it as a storage place during the show where it keeps things out of public view. Despite its size, it takes up almost no extra space in the car because it doubles as a container for transporting all the small paintings.

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